Privacy Policy

1. Introduction

Your privacy is important to us. This Privacy Policy explains what personal data we collect from you, how we use it, and your rights in relation to that data, in compliance with the General Data Protection Regulation (GDPR).

This website is a brochure website with no e-commerce, user accounts, or active marketing features. We aim for minimal data collection and processing.

2. Who We Are (The Data Controller)

The data controller responsible for the processing of your personal data on this website is:

Our Business:

AP Keys International operates under Home Life Value Limited, registered in England & Wales under Aurora Petzetaki and Artemis Petzetaki

34-35 Hatton Garden, London EC1N 8DX

contact@homelifevalue.com and contact@apkeysinternational.com

+44 7436 651106

3. Personal Data We Collect and Why We Collect It

We only collect personal data necessary to provide you with the information or service you request.

A. Data Collected via Contact Forms

Type of Data	Purpose of Processing	Lawful Basis for Processing (GDPR Article 6)	Retention Period
Name, Email Address, Phone Number (as provided by you)	To respond directly to your inquiry or request for communication.	Legitimate Interests (to manage and respond to direct communication requests from site visitors) or Performance of a Contract (if your inquiry relates to entering into a business relationship).	We will retain this data for as long as is necessary to fully address your inquiry and for a reasonable period thereafter for administrative record-keeping, typically [State a specific period, e.g., 6 months to 1 year], unless further business is conducted.
Message Content	To understand and address the specific nature of your request.	Legitimate Interests / Performance of a Contract.	Same as above.

Personal Data We Collect:

Contact information – Name and email address when you voluntarily provide it (e.g., via contact forms or newsletter signup)
Technical data – Aggregated, anonymized website usage statistics (see Analytics section below)
Search performance data – Aggregated search and site performance reports from Google Search Console

Data We Do NOT Collect:

Payment or financial data – We do not process payments or collect financial information on this website
Special category data – We do not intentionally collect sensitive personal data such as health information, racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic data, biometric data, or data concerning sexual orientation

4. Legal Basis for Processing

We process your personal data based on the following legal grounds under the General Data Protection Regulation (GDPR):

For Cookieless Analytics:

Legitimate Interests (Article 6(1)(f) GDPR)
We use cookieless, privacy-preserving analytics for aggregated audience measurement. This processing is necessary for our legitimate interest in understanding how visitors use our website to improve content and user experience. Our analytics configuration ensures minimal privacy impact by:

Not using cookies or similar tracking technologies
Anonymizing or truncating IP addresses
Preventing cross-site tracking and fingerprinting
Collecting only aggregated, non-identifiable statistics

For Google Search Console:

Legitimate Interests (Article 6(1)(f) GDPR)
We use Google Search Console to optimize search visibility, monitor site performance, and identify technical issues. This processing is necessary for our legitimate interest in maintaining a functional, discoverable website.

For Contact Forms and Communications:

Consent (Article 6(1)(a) GDPR) or Legitimate Interests (Article 6(1)(f) GDPR)
When you contact us voluntarily, we process your information based on your consent or our legitimate interest in responding to your inquiry.

If Non-Essential Cookies Are Introduced:

Consent (Article 6(1)(a) GDPR and ePrivacy Directive)
If we ever introduce non-essential cookies or similar technologies, we will obtain your explicit consent before activation, in compliance with the ePrivacy Directive and applicable national laws.

5. Cookies, Analytics, and Measurement

Our Privacy-Preserving Analytics Approach

Our default analytics configuration prioritises your privacy and is cookieless:

Analytics Provider: AnalyticsWP (configured according to GDPR guidance)

How We Use Analytics:

Purpose: Aggregated audience insights only – to understand which pages are visited, general traffic patterns, and site performance
No advertising features – We do not use analytics data for advertising or remarketing
No cross-site tracking – We do not track you across other websites
No fingerprinting – We do not use device fingerprinting techniques
IP anonymization – IP addresses are anonymized, truncated, or not retained in identifiable form
No cookies – Our analytics configuration does not set any non-essential cookies

Result: Because our analytics measurement is cookieless, privacy-preserving, and used solely for aggregated statistics, no consent banner is required for this processing under ePrivacy rules.

Strictly Necessary Cookies

We may use strictly necessary cookies that are essential to operate the website (e.g., session cookies, security cookies). These do not require consent as they are functionally required for the service you have requested.

Future Cookie Use

If we ever decide to introduce non-essential cookies or similar tracking technologies, we will:

Present a clear consent banner to visitors in the EEA and UK before any non-essential cookies are activated
Provide “Cookie Settings” where you can manage, change, or withdraw your consent at any time
Update this Privacy Policy with detailed information including:
- Cookie names and categories
- Specific purposes for each cookie
- Duration/expiration periods
- Links to third-party privacy policies where applicable

You will have full control and can withdraw consent at any time through the Cookie Settings interface.

6. Google Search Console

We use Google Search Console to monitor and optimize our website’s presence in Google Search results.

What Google Search Console Does:

Provides aggregated reports on search queries, click-through rates, and indexing status
Alerts us to site errors, security issues, and search performance
Does NOT place cookies on visitors to our website
Reports are aggregated and do not identify individual users

Google’s Role:
Google acts as an independent data controller for data processed within Google Search Console and its other services. We do not control how Google processes data within its own systems.

Your Rights with Google:

Review Google’s privacy documentation: https://policies.google.com/privacy
Manage your Google Account privacy settings: https://myaccount.google.com/
Learn about Google Search Console: https://support.google.com/webmasters/

7. How We Use Your Information

We use the information we collect for the following purposes:

Website operation and maintenance – To provide, maintain, and secure our website
Communication – To respond to your inquiries and requests
Analytics and improvement – To understand website usage through aggregated, anonymized statistics and improve user experience
Search optimization – To monitor and improve our website’s visibility in search results and fix technical issues
Legal compliance – To comply with applicable laws and regulations

8. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information.

Third-Party Service Providers:
We may share aggregated, non-identifiable data with:

AnalyticsWP – For cookieless website analytics (configured per GDPR guidance)
Google – Via Google Search Console for search performance monitoring (Google acts as independent controller)

These providers process data in accordance with their own privacy policies and applicable data protection laws.

9. Data Retention

Contact form submissions: Retained as long as necessary to respond to your inquiry and fulfill the purpose, then deleted or anonymized
Analytics data: Aggregated and anonymized data may be retained indefinitely as it does not identify individuals
Google Search Console: Retention is controlled by Google as an independent controller

10. How Your Data is Stored and Protected

We are committed to protecting the security of the personal data you share with us.

- Your data is stored securely on the servers of our hosting provider, Hostinger, located in Netherlands or other areas in Europe.

- We use SSL/TLS encryption (HTTPS) to secure the data transmitted between your browser and our website.

- Access to the data collected via contact forms (e.g., in our email inbox or database) is restricted to personnel who require it to respond to your inquiry.

11. Sharing Your Personal Data

We will not sell, rent, or trade your personal data to third parties.

We only share your data with third parties where necessary for the functioning of our business, which may include:

- Web Hosting Provider: Hostinger (They process technical data and store your contact form submissions).

- Email Service Provider: Google Workspace, Microsoft Outlook and Hostinger email service (They process the emails received from the contact form).

- Other relevant third-party services that process your data, ReCaptcha, if is is used.

We have entered into appropriate Data Processing Agreements (DPAs) with these third parties to ensure they comply with GDPR standards.

12. Your Data Protection Rights (GDPR Rights)

Under the GDPR, you have the right to:

1. The right to access – You have the right to request copies of your personal data.

1. The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

1. The right to erasure – You have the right to request that we erase your personal data, under certain conditions (e.g., if it’s no longer necessary for the purpose it was collected).

1. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

1. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

1. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at: contact@homelifevalue.com

7. Changes to Our Privacy Policy

We keep our Privacy Policy under regular review and place any updates on this web page.

AP Keys International operates under Home Life Value Limited, registered in England & Wales under Aurora Petzetaki and Artemis Petzetaki

34-35 Hatton Garden, London EC1N 8DX

contact@homelifevalue.com and contact@apkeysinternational.com

+44 7436 651106